It’s a busy spring around here!

This is the last week of my Marketing Management class at the Schulich School of Business; I’ve loved teaching undergrads for the first time in ages, and I’m going to be sorry to see those students go. They are, almost to a one, fantastic.

Coming up next week, I’ll be heading out to San Francisco and giving a short talk and hosting a discussion on social media and digital marketing for the Pediatric Device Consortium at UCSF. These folks are basically superheroes – their mandate is to develop surgical devices to make surgery on kids easier, less painful and more successful – and it’s really a privilege to be working with them.

In May, I’ll be giving a session on Creativity and Innovation through the Schulich Executive Education Centre for a major financial institution, and will be representing the McMaster-Syracuse MCM program, where I’m on faculty, at the Canadian Institute Women’s Leadership Forum.

In June, I’ll be teaching Communications and New Technologies, a course I’ve developed for the MCM, at this summer’s MCM residency (and online throughout the summer). I’ll also be heading off to Helsinki, Finland for the 2014 Consumer Culture Theory Conference, where I’ll be presenting my current research on authenticity, community and the luxury brand experience.

July’s reasonably quiet at the moment, and then in August, thanks to the generosity of some good friends and their lovely cat, I’ll be heading (at least for a day) toLoncon 3.